You’ve just launched your dropshipping store.
The products look great, your website is polished, but three months later… crickets.
Meanwhile, your competitors are crushing it with the same products, same suppliers, maybe even higher prices.
What gives?
Here’s the truth: successful dropshippers don’t just guess what works, they systematically analyze their competition and use that intelligence to make smarter decisions.
I’ve seen countless store owners skip this crucial step, only to wonder why they’re hemorrhaging ad spend while their rivals thrive.
Competitive analysis isn’t just nice to have; it’s the difference between building a sustainable business and becoming another dropshipping failure statistic.
In this guide, you’ll learn a simple, actionable framework for analyzing your dropshipping competition in 2026.
We’ll cover how to identify your real competitors, dissect their strategies, uncover their traffic sources, and use all that juicy data to gain an unfair advantage in your niche.
Ready to stop guessing and start winning?
Why Competitive Analysis is Non-Negotiable in Dropshipping
Listen, the dropshipping game isn’t what it used to be.
Those days of throwing up a store with random products and watching the cash roll in?
They’re long gone, and honestly, they were never as real as the gurus made them sound.
Here’s the brutal truth most people don’t want to hear.
Dropshipping has a failure rate between 80-90%, and even worse, around 90% of stores shut down within their first four months.
These aren’t just numbers, they’re dreams that crashed and burned because people went in blind.
The landscape has gotten hyper-competitive, and launching without doing your homework is basically lighting money on fire.
You can’t just pick products based on gut feeling anymore and expect to compete with sellers who’ve done their research.
The market’s too saturated for that kind of approach.
Why competitor intelligence is your secret weapon
When you understand what your competitors are doing, you’re basically getting a free education on what works and what bombs.
You see a competitor pricing their product at $29.99 while everyone else is at $39.99?
There’s probably a reason.
Maybe they’ve found a better supplier, or maybe they’re about to go broke trying to compete on price alone.
This kind of intelligence helps you dodge costly mistakes before you make them.
Think about it, someone else has already spent thousands testing different product descriptions, pricing strategies, and ad creatives.
By analyzing their approach, you’re learning from their wins and losses without paying the tuition.
Businesses that run structured competitive analysis programs see higher revenue growth, while here’s the kicker: 44% of companies admit they have zero competitor visibility.
Zero.
They’re flying completely blind while their competitors are eating their lunch.
Finding gaps in a crowded market
The beautiful thing about competitive analysis is it shows you where nobody’s looking.
Maybe everyone in your niche is targeting millennials on Instagram, but you notice nobody’s talking to the 40+ crowd on Facebook.
That’s a gap. That’s opportunity.
You might discover that all your competitors are offering fast shipping but terrible customer service.
Or maybe they’re all using the same bland product photos and generic descriptions.
These gaps are gold because they show you exactly where you can differentiate yourself and actually stand out.
Real talk, most dropshippers are lazy about this stuff.
They copy what the top seller is doing without understanding why it works.
But when you dig deeper into competitive intelligence, you start seeing patterns.
You notice that successful stores in your niche all emphasize certain product benefits, or they’re all active on specific social media platforms.
Pricing and positioning that actually makes sense
Here’s where things get interesting. Your competitors’ pricing tells you a story about the market.
If everyone’s selling a similar product between $25-$35, and you price yours at $50, you’d better have a damn good reason why.
Maybe your brand positioning is premium, or maybe you’re just pricing yourself out of the market.
Competitive analysis reveals these pricing sweet spots.
It shows you where customers expect prices to be and how much wiggle room you’ve got.
Some sellers discover they can actually charge more than competitors because they’re offering better perceived value through branding, bundle deals, or customer experience.
Positioning is just as crucial.
When you know how your rivals position themselves, whether they’re going for budget-friendly, eco-conscious, luxury, or convenience.
You can carve out your own space. You’re not trying to be everything to everyone.
You’re finding the angle that sets you apart.
Staying ahead of shifts and trends
The dropshipping world moves fast. What’s hot today might be oversaturated tomorrow.
Regular competitor monitoring keeps you ahead of these shifts so you’re not the last person to notice everyone’s moving to TikTok or that certain product category is dying out.
You’ll spot emerging trends before they become mainstream.
Maybe you notice a few competitors starting to offer eco-friendly packaging, or they’re suddenly all creating video content instead of static images.
These signals tell you where the market’s heading so you can adapt before you’re forced to.
The stores that fail are usually the ones that set everything up and then never look at the competition again.
They’re stuck in 2023 strategies while everyone else has moved on. The successful sellers?
They’re constantly checking what competitors are doing, testing new approaches, and staying flexible.
Bottom line, competitive analysis isn’t optional anymore.
It’s the difference between being one of the 10-20% who actually make it and joining the 80-90% who don’t.
You can skip it and hope for the best, or you can do the work and give yourself a real fighting chance.
Identifying Your True Competitors (Not Just the Obvious Ones)
Here’s something most dropshippers get wrong from day one.
They look at stores selling the exact same pet bed or phone case and think, “Yep, those are my competitors.”
But that’s only scratching the surface, and you’re missing half the battle if you stop there.
The real competitive landscape is way more complex than that.
Businesses have an average of 25 competitors, including 10 direct, 10 indirect, and 5 potential replacement competitors.
That’s a lot more than most people realize when they’re starting out.
Direct vs. indirect why both matter
Direct competitors sell the same products to the same customers.
They’re obvious.
You sell wireless earbuds, they sell wireless earbuds. Easy to spot, easy to understand.
But indirect competitors?
They’re sneakier.
These stores might be solving the same customer problem in a completely different way.
Think about it, if you’re selling sleep masks, your direct competitor is another sleep mask store.
But your indirect competitor might be selling blackout curtains, white noise machines, or melatonin supplements.
They’re all helping people sleep better, just through different products.
This distinction matters because you’re competing for the same dollar in the customer’s pocket.
When someone’s ready to spend $30 on better sleep, they might choose your sleep mask or they might choose that white noise machine instead.
You need to know about both.
Using Google like a detective, not a tourist
Most people just type keywords into Google and call it a day.
That’s amateur hour. Google search operators are your secret weapon for finding competitors who are actually ranking for the keywords you want to own.
Try searching related:yourcompetitor.com to find similar stores.
Or use site:competitor.com "keyword" to see exactly how they’re targeting specific search terms.
You can even search intitle:"best wireless earbuds" to find everyone creating comparison content in your niche.
The site: operator is especially powerful.
It shows you all the indexed pages on a competitor’s site, which tells you how much content they’re pumping out and what they’re focusing on.
If a competitor has 500 pages indexed and you’ve got 20, that explains a lot about why they’re outranking you.
Facebook Ad Library is pure gold
Listen, the Facebook Ad Library is completely free and shows you every active ad running on Facebook and Instagram right now.
This thing is insane for dropshipping research.
You can search by keyword, check out competitor pages, and see exactly what creative angles they’re testing.
If someone’s been running the same ad for three months, that’s probably a winner.
They wouldn’t keep burning money on something that doesn’t convert.
The beauty of this tool is it shows you not just who’s advertising, but what messaging is working.
You’ll notice patterns, maybe all the successful stores in your niche are emphasizing free shipping, or they’re all using video ads instead of static images.
These patterns tell you what customers actually respond to.
Some dropshippers get fancy with paid tools like Minea or WinningHunter to see engagement metrics and filter by ad spend.
But honestly, you can get 80% of the value from the free Facebook Ad Library if you spend time actually studying the ads.
Supplier directories reveal hidden competitors
Here’s a move most people sleep on.
Go to the supplier websites, AliExpress, CJ Dropshipping, Spocket, whatever platform you’re using.
Search for your products and see which stores are ordering them.
A lot of suppliers show you which stores are selling their products or they have wholesaler directories where competing stores are listed.
It’s like they’re handing you a list of your competition on a silver platter, but nobody bothers to look.
You can also check Amazon and eBay for the same products.
Those sellers might not be dropshipping, but they’re still taking customers who could’ve bought from you.
Understanding their pricing and how they position products gives you crucial intel.
Creating a competitor matrix that actually helps
You can’t just make a random list of competitors and expect it to be useful.
You need structure. A competitor matrix helps you track 10-15 key rivals and compare them across the metrics that actually matter to your business.
Start simple.
Create a spreadsheet with competitors down the left side and comparison factors across the top, things like pricing, shipping time, social media followers, estimated monthly traffic, unique selling propositions, and main traffic sources.
Update this monthly.
Watch for changes in their pricing strategy or new products they’re launching.
When you notice a competitor suddenly pushing hard on TikTok, that might signal where the platform’s algorithm is favoring content right now.
The matrix shouldn’t just sit there collecting digital dust.
It’s a living document that guides your decisions.
When you’re deciding whether to drop prices or improve your product descriptions, you should be looking at what’s working for the top 3-5 competitors in your matrix.
Some people get paralyzed trying to track too many competitors at once.
Stick to 10-15 max.
Focus on the ones that are actually winning in your niche, not every random store you come across.
Quality over quantity makes this actually actionable instead of overwhelming.
Bottom line, competitor research isn’t a one-time thing you do at launch and forget about.
The stores that stay profitable are constantly updating their understanding of the competitive landscape.
They know who’s rising, who’s fading, and what’s working right now.
Analyzing Competitor Product Selection and Pricing Strategies
You know what’s wild?
Most dropshippers look at competitor prices and think they’ve done their homework.
But they’re missing the whole damn picture.
Understanding how your competitors select products and position their pricing is like having a cheat sheet for the test, except it’s completely legal and everyone should be doing it.
Digging into product catalogs like a detective
Start by examining what your competitors are actually selling.
Not just glancing at their homepage, but really digging through their entire catalog.
Which products are they featuring prominently?
What’s buried on page three?
The products they push hardest are usually their best sellers, and there’s gold in understanding why.
You’ll notice patterns pretty quick.
Maybe three of your top competitors all carry the same wireless earbuds but in different colors.
That’s not coincidence, that product’s probably crushing it.
Or perhaps everyone’s suddenly stocking portable blenders.
That signals a trend you might want to ride before it peaks.
Look at their product descriptions too.
How much detail are they including?
Are they using lifestyle images or just supplier photos?
The successful stores usually put way more effort into presentation because they know it converts better.
The psychology behind pricing positions
Here’s where things get interesting.
Charm pricing, ending prices with .99 actually makes products seem significantly cheaper in customers’ minds, even though the difference is just one cent.
You see a price at $19.99 and your brain registers it as $19, not $20.
That’s why companies like Apple price laptops at $1,299.99 instead of $1,300.
But not everyone plays that game.
Premium stores often use rounded numbers $50, $100, $500 because even pricing creates a perception of luxury and exclusivity.
Think about luxury brands.
They’re not out here pricing things at $499.99.
It’s a clean $500 because that reinforces their premium positioning.
Watch how your competitors price similar products.
If everyone’s selling phone cases between $15-$25 and one store is at $45, they’re either targeting a completely different customer or they’re about to learn an expensive lesson.
The pricing tells you their strategy, are they competing on value, quality, or exclusivity?
Bundling and upselling patterns that actually work
Smart competitors don’t just sell products, they sell combinations.
And the data backs this up. McKinsey research shows that strategic bundling can boost sales by 20% and increase profits by 30%.
That’s huge money left on the table if you’re not paying attention.
Look at how competitors bundle their products.
Are they packaging related items together, like a phone case with a screen protector and charging cable?
That’s classic complementary bundling. Or are they doing “buy 2 get 1 free” deals?
93% of customers prefer Buy-One-Get-One bundles, so there’s clearly something to this approach.
Check out their upsell strategies too.
When someone adds an item to cart, what else pops up?
The “frequently bought together” section?
A “complete your setup” suggestion?
These aren’t random, they’re calculated moves based on what actually converts.
Some stores get real clever with tiered pricing.
They’ll offer a basic package, a standard one, and a premium option.
Tiered pricing implementations have shown 30% increases in subscriber retention because customers feel like they’re in control of their purchase decision.
Seasonal rotation strategies you need to notice
Here’s something most people sleep on, how competitors rotate their inventory seasonally.
Stockouts during peak seasons cost North American retailers over $300 billion each year, so getting this right matters way more than you think.
Pay attention to when competitors start pushing seasonal products.
The smart ones begin marketing Halloween stuff in September, Christmas items in October.
They’re not early, they’re strategic.
Holiday campaigns that kick off in mid-October see 25% higher sell-through rates compared to those launched in November.
Notice which products disappear after seasons and which ones stick around year-round.
Some stores are agile enough to completely switch their catalog, summer gear gets replaced by winter products.
Others maintain core items and just add seasonal stuff on top.
Both strategies work, but they tell you different things about how that business operates and their cash flow situation.
Also watch for clearance patterns.
When are competitors discounting last season’s inventory?
How deep are those discounts?
This tells you about their inventory management and profit margins.
Price tracking tools that do the heavy work
Manually checking competitor prices is exhausting and honestly, pretty stupid when tools exist to automate this.
Tools like Prisync update competitor prices 3 times daily and can even monitor when rivals run out of stock—which is your cue to potentially raise prices and capitalize.
There are free options like manually checking or using browser extensions, but serious dropshippers invest in proper tracking software.
Price2Spy saves businesses up to 92% of labor costs by automating what would otherwise take hours of productive time.
The key is setting up alerts so you’re notified immediately when competitors make moves.
Price drops, new product launches, stockouts, all of this matters.
You can’t be checking 10-15 competitor stores manually every day. That’s burnout waiting to happen.
Some of these tools also track historical pricing data, which is incredibly valuable.
You can see exactly when competitors typically run sales, how long their promotions last, and what discount levels they use.
That’s intelligence you can act on, not just data you collect and ignore.
What this all means for your strategy
Understanding competitor product selection and pricing isn’t about copying everything they do.
It’s about identifying what’s working in your market and finding your own angle within that landscape.
Maybe everyone’s pricing premium, which means there’s room for a value player.
Or maybe it’s a race to the bottom and you need to differentiate through branding or customer service instead.
The stores making real money are the ones constantly analyzing this stuff and adapting.
They’re not set-it-and-forget-it operations.
They’re watching the market, testing different approaches, and staying flexible enough to pivot when things change.
Bottom line, competitor analysis on products and pricing should be an ongoing thing, not a one-time research project when you launch.
The market moves too fast for anything else.
Decoding Their Website Design and User Experience
You can learn a hell of a lot about what works in dropshipping by studying how successful competitors build their websites.
It’s not about copying their design pixel-by-pixel, it’s about understanding why they made certain choices and what’s actually driving their conversions.
Site structure and navigation that doesn’t suck
First things first; look at how competitors organize their catalogs. How many clicks does it take to get from homepage to checkout?
The best stores make it stupid simple. Three clicks max to buy something.
Check out their menu structure.
Are they using mega menus with categories and subcategories?
Or keeping it minimal with just a few main links?
Both can work, but there’s usually a reason behind the choice.
High-variety stores need better organization.
Niche stores can stay simple.
Notice where they put their search bar.
Top right is standard, but some stores make it massive and central because they know people search more than browse.
If a competitor’s emphasizing search, that probably means their customers know what they want, they’re not window shopping.
Product pages that actually convert
Here’s where the money gets made or lost. A site that loads in 1 second has a conversion rate 2.5x higher than a site that loads in 5 seconds. That difference is massive.
Look at competitor product pages and ask yourself, are they image-heavy, or optimized for speed?
Check out their product descriptions. Are they writing novels or keeping it tight?
The length tells you something about their audience.
Technical products usually need more explanation.
Fashion items can get away with less because the photos do the talking.
Pay attention to conversion elements, the stuff that actually gets people to buy.
Where’s the Add to Cart button?
What color is it?
Is there a countdown timer?
Scarcity messaging like “Only 3 left in stock”?
These aren’t random choices. Successful stores test this stuff relentlessly.
Look for social proof on product pages too. Products with 5 or more reviews are 270% more likely to be purchased than those with no reviews.
If a competitor’s showcasing reviews prominently, they know this stat and they’re using it.
Checkout processes and friction points
This is detective work.
Buy something from competitors (or add to cart and see how far you can go without paying).
How many steps does it take?
How many form fields do they require? Every extra field is potential friction that kills conversions.
Cart abandonment rates hit 69.57%, and trust issues are a major reason why.
See how competitors handle this.
Do they show security badges at checkout?
Accept multiple payment methods?
Offer guest checkout, or force account creation?
Some stores are getting smart with progress indicators during checkout. “Step 2 of 3” makes people feel like they’re almost done, which reduces abandonment.
It’s psychological manipulation, but it works.
Also watch for upsells and cross-sells during checkout.
“Frequently bought together” suggestions can bump average order value significantly if done right.
But there’s a balance, too aggressive and you annoy people into bouncing.
Mobile responsiveness matters more than you think
Listen, mobile traffic makes up 76.5% of eCommerce visitors, yet 61% of consumers will leave if they can’t find what they’re looking for immediately on mobile.
That’s a brutal combination.
Test competitor sites on your phone.
Does the mobile experience feel tacked on, or intentionally designed?
Buttons big enough to tap easily?
Text readable without zooming?
These details separate amateurs from pros.
40% of users will go to a competitor after a bad mobile experience, and honestly, that number feels low from what I’ve seen.
Mobile isn’t just important, it’s often the primary shopping experience now.
Check page load speeds on mobile specifically.
For every second delay in mobile page load, conversions can fall by up to 20%.
Use Google PageSpeed Insights on competitor URLs.
You’ll see exactly where they’re winning or losing on performance.
Trust signals that actually build confidence
Here’s something most dropshippers get wrong, they think slapping a few badges on their site is enough.
But 75% of online shoppers are more likely to trust a website displaying trust badges, so the presence of these elements genuinely matters.
Look at what trust signals competitors use.
Security badges like Norton or McAfee near checkout?
Money-back guarantees?
Free returns policy?
Each one addresses a specific customer fear about buying online from a store they don’t know.
Reviews are huge.
88% of customers trust online reviews as much as personal recommendations, which is insane when you think about it.
Check how competitors display reviews. Star ratings in product listings?
Full review sections?
Photo reviews from customers?
Customer photos and videos feel more genuine than polished brand content.
Social proof comes in different forms.
Some stores show “X people bought this in the last 24 hours” notifications.
Others display customer count: “Join 50,000+ happy customers.” Both work, but they appeal to different psychological triggers.
Also check for media mentions or “As Seen On” sections.
If a competitor got featured in a major publication, they’re probably flexing that badge everywhere.
Third-party validation carries weight that self-promotion never can.
What all this tells you about strategy
When you analyze enough competitor websites, patterns emerge.
You start seeing what’s table stakes in your niche versus what gives stores an actual edge.
Maybe every top competitor has live chat support, which means customers expect it.
Or maybe they’re all using the same trust badges, which means those specific ones resonate with your target audience.
The goal isn’t to become a clone of successful competitors.
It’s to understand the baseline expectations in your market, then figure out where you can differentiate.
Maybe everyone’s using stock photos, so you could win with better product photography.
Or maybe nobody’s optimized for mobile properly, which is low-hanging fruit for you.
Page speed, mobile optimization, trust signals, these aren’t nice-to-have features anymore.
They’re baseline requirements for competing in 2026. 70% of consumers say page speed impacts their willingness to buy from an online retailer.
If your competitor’s site loads faster than yours, they’ve already got an advantage before anyone even sees your products.
Uncovering Traffic Sources and Marketing Channels
Here’s where things get real interesting.
You can copy a competitor’s product catalog all you want, but if you don’t understand where their customers are actually coming from, you’re missing the whole game.
Traffic analysis tells you which marketing channels are actually working, not which ones people claim work on YouTube tutorials.
Traffic analysis tools that separate amateurs from pros
Look, tools like SimilarWeb and SEMrush aren’t perfect.
Research shows SimilarWeb has an error margin around 57% when comparing to actual Google Analytics data, while SEMrush tends to overestimate traffic by 2 to 2.5 times.
But here’s the thing, you’re not using these tools to get exact numbers down to the last visitor.
You’re using them to spot patterns and trends.
Is a competitor getting most of their traffic from organic search or paid ads?
Are they crushing it on social media?
After SimilarWeb’s July 2024 update, their accuracy improved significantly, especially for mobile traffic tracking.
The smartest move?
Cross-reference data from multiple platforms.
If three different tools all show a competitor getting massive organic traffic, that’s probably legit even if the exact numbers vary.
You’re looking for directional insight, not spreadsheet precision.
Paid advertising strategies across major platforms
Facebook still dominates when people are ready to buy.
39% of consumers turn to Facebook for direct purchases, with TikTok at 36% and Instagram at 29%.
But that’s changing fast as younger audiences shift their habits.
TikTok’s US ad revenue hit $10.42 billion in 2024, representing 38% growth from 2023.
The platform’s not messing around anymore, 92% of TikTok users take action after watching a video, and that action often involves opening their wallets.
Instagram’s pulling in serious money too.
Instagram’s ad revenue reached $71 billion by end of 2025, with Reels driving engagement through the roof.
Notice which platforms your competitors advertise on most heavily, that tells you where your audience actually hangs out.
Use Facebook Ad Library to see exactly what creative angles competitors are testing.
If someone’s been running the same ad for months, it’s converting. Period.
They wouldn’t keep burning money on something that doesn’t work.
SEO performance reveals long-term strategy
While everyone’s obsessed with paid ads, some competitors are quietly building organic traffic empires that’ll outlast any ad budget.
Check their keyword rankings, backlink profiles, and content strategies.
Are they publishing blog content weekly? Monthly? Never?
Tools like Ahrefs show you which keywords competitors rank for and how much traffic those rankings potentially drive.
Ahrefs has the best accuracy for traffic estimation at 48.63% error rate, which is still imperfect but better than alternatives.
Pay attention to their backlink strategy.
Are they getting mentioned by major publications?
Building partnerships with industry sites?
Backlinks = authority, and authority = rankings.
If a competitor has 10x more quality backlinks than you, that explains why they’re outranking you for important keywords.
Content strategy matters too.
Look at how often they publish, what topics they cover, and which pieces get the most engagement.
Blog posts ranking on page one for money keywords are goldmines you should analyze and create better versions of.
Social media presence tells the whole engagement story
Follower count is vanity.
Engagement rate is sanity.
A competitor with 100,000 followers and 2% engagement is crushing someone with 500,000 followers and 0.3% engagement.
The second account might be full of dead followers or bots.
TikTok maintains a 2.5% engagement rate, way higher than Instagram’s 0.5%.
That’s why smart brands are shifting resources there.
Check if competitors are active on TikTok, how often they post, and what content performs best for them.
Look for influencer partnerships too.
Are they regularly collaborating with creators in your niche?
The influencer marketing market hit $32.55 billion in 2025, up from $24 billion in 2024.
That growth didn’t happen because influencer marketing doesn’t work.
Social commerce is exploding.
TikTok has the highest conversion rate at 43.8% of users becoming buyers in 2024, which is insane when you think about it.
If competitors are selling directly through TikTok Shop or Instagram Shopping, that’s a channel you need to understand.
Email marketing tactics you can uncover
Sign up for competitor newsletters.
Seriously, just do it.
You’ll see their entire email strategy unfold in real-time, how often they send, what they promote, how they write subject lines, and what offers they’re testing.
Email marketing generates $36 to $40 for every dollar spent, which is a 3,600% to 4,000% ROI.
That crushes most other channels. If a competitor is emailing frequently, they’re probably making bank from it.
Watch for welcome sequences, abandoned cart emails, and promotional campaigns.
Automated emails generate 37% of all email-driven sales, so competitors using automation are working smarter, not harder.
Notice how they structure their emails.
Are they image-heavy or text-focused?
Do they include multiple CTAs or just one main offer?
Personalized emails hit 44.30% open rates versus non-personalized, so check if they’re using your name or segmenting their messaging.
The frequency matters too.
Sending 5-8 emails per month shows the highest ROI at about $48 per dollar spent.
If competitors are hitting inboxes that often, there’s a reason, it converts.
Putting it all together into actionable intelligence
Understanding competitor traffic sources isn’t about copying everything they do.
It’s about identifying which channels drive their success and finding opportunities they’ve missed or underutilized.
Maybe everyone’s focused on Facebook ads while ignoring TikTok.
Or they’re all fighting for the same expensive keywords while easier long-tail opportunities sit untouched.
Perhaps nobody’s building an email list properly, which means you can dominate that channel.
The stores making real money aren’t guessing where to spend their marketing budget.
They’re analyzing competitor data, testing different channels, and doubling down on what actually works for their specific niche and audience.
That’s the difference between burning cash and building a sustainable business.
Your Roadmap to Market Domination
Competitive analysis isn’t a one-time task, it’s an ongoing process that keeps your dropshipping business sharp and responsive.
The framework we’ve covered gives you a systematic approach to understanding your market, but the real magic happens when you act on these insights.
Start small: pick your top three competitors this week and run them through this analysis.
You’ll be shocked at what you discover!
Remember, your competitors aren’t your enemies.
They’re your unpaid research team, showing you what works, what doesn’t, and where the opportunities lie.
Use this framework consistently, and you’ll stop playing catch-up and start setting the pace in your niche.
Now get out there and start analyzing, your competitive advantage is waiting to be uncovered!